Management Paper Assignment Example | Topics and Well Written Essays - 1750 words

Management Paper - Assignment ExampleIn the week four paper I identified several(prenominal) strategies that Auxilium Pharmaceutical could pursue. The purpose of this paper is to prepare an giveation plan for the dress. A consummate financial breakdown of the work out to implement the plan by segment is illustrated in Appendix A. The company mustiness build up the image of the company and reinforce its brand value across the domestic help United States marketplace. The company needs the desexualises to recognize the firms brands as one of the best alternatives to get over Dupuytrens contracture and hypogonadism. The company must hire a temporary workforce of pharmaceutical sales representatives for a block of six months. Each state will be allocated 100 pharmaceutical sales representatives. The closing of the program is for the pharmaceutical sales representatives to visit the offices of every doctor in the United States and to give them several samples of both drugs. As o f 2008 there were 661,400 doctors in the United States (Bls, 2011). The purpose of the initiative is to create brand ken of the firms products and to provide a personalized customer service to the doctors that prescribe the drugs. The price to implement the plan is illustrated below total employees 5000 Total time of days elapse (6m) 1039 Total man hours 5,195,000 Labor cost per hour $15 Project cost $77,925,000 After the completion of the six months the company will not perk up to pay anymore the pharmaceutical sales representatives because their contracts will end and the company will no thirster need their services. Due to the higher(prenominal) implementation costs of the plan the company could divide the visiting doctor project in two years. The project after six months or lower and $38 one million million million in spending would become inactive. The following fiscal year the company would fund the additional $38 million to complete the project. The company will also t arget the end user of the medicine, the patient. The company must increase its marketing budget a lot in 2012. The firms marketing budget must be at least twice of its 2010 spending. An effective branding strategy requires a high capital investment. The firm should create a new advertising campaign to be launched on Christmas day. The moneymaking(prenominal) will be launched simultaneously on the written press, telly, radio, and the internet. The written press moneymaking(prenominal) will be a reanimation of the commercial in cartoon format. The radio commercial will provide the same sound recording as the television commercial. The television and internet commercial are identical. The total elapse time of the commercial will be 15 seconds. The advertising campaign will be run on television and radio for 30 days. The written press will have the commercial on for a period of 30 days with an offering of the commercial once a week. The internet campaigns will be ran for 90 days. Th e reason the internet campaign will be run longer is due to the lower cost of internet commercials. The total budget for the project is $2,000,000 million. The organization will use additional campaigns in order to raise the brand value of the firm. One of the technological tools that will be used to target particularised customer profiles is the use of cellular technology advertisement. One of the advantages of cellular advertisement is that the entire population of targeted customers receives the pith into their phones simultaneously. Due to the graphic and online capabilities of smartphones the company could design very appealing commercials. The commercial length should not go through 15