Cango Analysis Essay Example for Free

Cango Analysis EssayLike Liz mentions in the video (speech) CanGo acts as a personal shopper for their customers. Customers dont grant go to different store to buy their merchandise when they can buy online at the same place and for cheap prices. Weaknesses When Liz was asked to prepare a speech of how their connection parted over time, she had no clue of where to start. She didnt plan anything ahead, for example she mentions in the resolution video that if she had through with(p) some planning for her company, her company would have gone much far from where they are at now. CanGo didnt have a strategical plan for online gaming. Liz and her employees besides had a small meeting and without giving a notice ahead of time, she just announced that they are entering into a mod market of online gaming. any her employees were surprised at first. She didnt ask any of her employees before that if they liked the vagary of online gaming or not. She just went ahead and asked for pr eliminary marketing plan. The employees seemed indecisive as to asking questions. The employees at CanGo dont work to dejecther and are not working in a team setting as should be implemented. Furthermore, the company doesnt determine what this online gaming includes. Further, the company didnt speak to determine what would be the various levels of support it would provide to its customers. CanGo didnt develop a strategy explaining how it willing conduct its business. Opportunities As one of the employee mentions what about online football game? I think it would be great idea for the company to go ahead and implement an online football game, since a lot of customers like to play football or sports.It could be that during the football season they can get a huge rush. Secondly online gaming also allows people from different countries to play at the same time which is a huge plus. Threats CanGo doesnt have a huge capital to invest. If they waste it on the idea of online gaming without knowing if they have any future with it, CanGo will be in a huge debt. If they are going to train their staff to do the operations, their customers are going to be unhappy because they have few people and there is a lot of work to do.They would have to increase wages of their employees because they will be handling more work than they are supposed to. Recommendation CanGo company call for to have a mission and vision statement. Mission statement is going to describe what their company does and vision statement is where management wants to see their company in future. First step is, to have these two statements ready, which this company is missing. I dont think CanGo should expand on their idea of online gaming without having a strategic plan.They were missing all the elements of strategic planning which are implementation, evaluation and formation. There were no questions about the future of online gaming nor there do any plow to see how much success other companies had so far wi th online gaming. No one discussed about the equipment they are going to need to build this huge project. Liz has pose the whole burden on one employee. There is no teamwork what if that person gets lazy and comes up a lazy marketing plan. Then everyone would have to meet to it because no other member knows anything about marketing.Liz should have told her employees that everyone needs to come up with marketing plan and then in the next meeting they will choose the best one by consensus. I dont think company is in its best financial condition. If they go ahead with their idea of online gaming, operational costs of buying equipment and software are going to cost a lot by itself. I also think they need new personnel training old employees about the new technology is going to be a tough job. Hiring the new staff will be cheaper. may be they should wait for the financial times to get better or they should outsource. The company can outsource the implementation of equipment which would save them a lot of currency and keeping the customer service here in America. CanGos customers will be very happy because they will be able to talk to their cause people in their language comfortably. Customer Service should be the priority in any decision they make or any service they provide. References Devry. (n. d. ). CanGo videos. Retrieved July 15, 2009, from devry www. devry. edu/ec/crs

The Future of Customer Experience Essay Example for Free

The Future of guest Experience EssayFrowareness, discovery, attraction, action, purchase, use, cultivation and advocacy. It house also be used to mean an individual implement over one transaction the distinction is usually clear in context. Analysts and commentators who write about customer sleep together (CX) andcustomer relationship management shit increasingly know the importance of managing the customers experience. Customers receive some kind of experience, ranging from positive to negative, during the course of buyinggoodsandservices. BlackBerry takes a look into the future of customer experience. This goggle box depicts what the future of sell could look like in the near future. A young woman uses agile technology to identify, search and buy an outfit for a wedding and to interact with retailers in the online and physical worlds. This video also details how retailers stinkpot use mobile technology in the future to collaborate, and respond faster to trends and cu stomer posit. This video shows how businesses could use integrated social networking to better serve customers and to improve employee collaboration and engagement.A fictional utilities comp some(prenominal) uses social networking to track, respond and improve their customer experience and service levels whilst increasing staff productivity. In this video, existing technologies have beenre-imaginedwith smarter devices and better experiences. It showcases device integration, sharing and social networking, e-commerce, retail management systems, GPS tracking, mobile payment systems and increase reality. BlackBerry takes a look at the impact mobile technology could have in the future of customer service. Analysis of the caseThe Future of Customer Experience? Its Getting Personal No matter what business, a growing percentage of customers are nearly al counselings connected, with instant access to more mature tools and detailed information than many an(prenominal) enterprises had just a few years ago. These smart, digitally empowered consumers and businesses have the power to behave in a outlying(prenominal) smarter and better-informed manner than ever before. This power has also radically changed customer expectations, driving demand for better, more sophisticated, and personalized products, services, and experiences.This should come as no surprise to any executive. Given a choice, each of us (as well as our customers) prefers experiences tailored to our unique wants and needs. Firms that are best able to do so have pregnant competitive advantage over those that can non. Though the promiseand powerof personalization has been at the forefront of marketing theory for some time, its widespread application to customer experience is only just beginning. Today, disruptive digital innovation is changing the ways companies serve their customers, as well as the ways these customers expect to be treated.Personalization is the innovation Of Innovative Customer Experien ce. In the age of smart customers, personalization is the future of experience. Mass production and consumption of news, entertainment, products, and services have already lost the battle, giving way to personalization and customization. Apps such asZiteandFlipboardallow each of us to totally personalize the ways we consume news. Amazon has personalized the ways we shop, and Netflix and Hulu how we watch movies, TV, and other media programming.Pandora serves up increasingly personalized musical theater streams based on a listeners taste (thumbs up thumbs down), continuously learning about users musical preferences based on real-time customer feedback. There are hundreds of examples, with more coming every day. The point is these increasing levels of digitally driven personalization allow customers to pick what they consume, from whom, and how they interact with and consume it. These digital experiences are training smart customers to expect everything, from every associationproduc t, services, experiences, and moreto be customized in a similar manner.When it comes to innovative customer experience, this all leads to one word personalization. One Size Fits All Simply Doesnt Fly Anymore. And It Doesnt Have To. No company can afford to or needs to deliver a fully customized ideal experience to each individual customer across the range of digital, human, and static touchpoints and interactions. The accompaniment is, some customers are just worth more than others, and it takes a great deal of intelligence for companies to figure out what the right experiences are for any addicted group of customers, much less how to personalize them.The good news is, smart touchpoints and the data they can produce, combined with the ability to analyze the digital breadcrumbs and data that surrounds approximately every customer, means that any firm of any size has the tools for intelligent personalization at hand. Starting with what can be the biggest step, a firm needs to be w illing to adjust its come toerings to the needs of individual customers based on an understanding of what those individual customers (or the smallest possible groups they represent) want, and how thats different from others.The more effectively a company uses customer information to understand and acknowledge both the differences and similarities, the easier it will be to provide benefits uniquely suited to those customers. In ways never before possible, you can approach them with truly personalized, highly customized offers, through relevant channels, in ways that drive stronger, more profitable relationships, better serving your customers by giving them on the dot what they want, when they want it. Result Customer experiences that are not only highly differentiated, but that cannot be easily duplicated by others.It is infact the hardest thing for competitors to copy. For many companies, it isnt obvious to executives how or why they should provide meaningful personalization. The ir customers have been satisfied with the existing product lineup. Their products may be commodities, or perhaps their firms are in a regulated utility. While the desire to create a differentiated customer experience is high on the list of objectives when it comes to customer experience strategy, they do not yet grasp that the most effective customer experiences are those tailored in a significant manner to meet the needs of that particular customer.They simply dont realize how fast customer expectations are changing, and what this means to the design of forward-looking customer experience strategies today. Companies that do realize thisand take action as a resultwill create truly differentiated, category-leading experiences that make interacting with them so relevant, so much more convenient, and so perfectly suited to customers wants and needs that they wont evenconsider switching to a competitor. Points to consider while designing a customer experienceThe world has changed and th e balance of power has shifted to the customers. The speed with which consumers have shifted to all thingsdigital/social/mobilehas taken many companies by surprise. Its like skating to a ping-pong ball 1. PERSONALIZATION AND CONTEXT With consumers adopting constantly numerous channels and devices to access information and interact with brands, businesses are scrambling to figure out how to deliver a more unified customer experience. In the force out of this, two new mantras are on the lips of every marketer personalization and context.As a larger number of users become more familiar with social/mobile technologies, theyll likely use them in more complex ways sophistication breeds heightened expectation. Consumers will favor brands that provide context and relevance to their daily lives. Businesses can pass on this byproducing quality contentthat is not only relevant to their brands target audience, but promoted (and optimized) over multiple channels such as web, mobile and social , and accessible to them on demand. For many, this presents a daunting challenge that will likely put a strain on existing resources.If this is the case for a brand, they may want to consider outsourcing to aninbound marketing services agencythat specializes on all aspects of digital marketing. Key Inferences * An explosion of customer touchpoints is at hand. digital customer experience today is defined primarily by websites, with mobile applications on smartphones not far behind, and the future will include as many as 10 additional customer touchpoints. Deciding which channels to incorporate into your strategy is crucial to defining your organizations future in digital customer experience. A unified experience requires the right people, process, and technology foundations. Customers love their devices but also want consistency across the devices and apps they use. Unified experiences that cross touchpoints demand improved yet common designs, common content assets and application co de, and delivery processes tuned for speed and harmonized skills and roles. * Investments in unified experience foundations will pay off now. Investments in foundations for unified customer experiences will pay dividends in the short term.

Leadership approach and style in starbucks

lead surface and style in starbucksQ3.In publish statement, the CEO of Starbucks said if they had faith in me and my motives they wouldnt hire a union (Seattle times 2.1.2007). What does this statement tell you about the CEOs view of leadershiphip? Making reference to appropriate models and theories of leadership, provide a critical evaluation of the leadership approach and style in Starbucks.IntroductionStarbucks was started in early 70s by three friends and they introduced the beans coffee and its equipment to the market. Howard Schultz was a visionary person and he united the union as a manger in Starbucks. Howard Schultz had the vision for the company and getting an idea of ready-to-drink coffee in a mug from Italy and introduced it in the Starbucks. He left the company in 1985 and started his own coffee shop with the name of Gironale. He al rooms interested in Starbuck due to its inner capabilities. He bought the company in 1987 when previous owners decided to sell the co mpany. Under Howards supervision and leadership, Starbucks grew rapidly. Schultz received an International Humanitarian Award in 1996.CEOs view of leadershipMany Scholars specialise leadership differently Leaders are individuals who establish direction for a working group of individuals who gain commitment form this group of members to this direction and who accordingly motivate these members to achieve the directions outcomes (Conger, 1992).Chemers, M. M. (2002) Leadership is a process of social influence in which one person give the gate enlist the aid and support of another(prenominal)s in the accomplishment of a common task.CEO of Starbucks always admire people with talent and new ideas, he hired Howard Behar and Orin smith as financial and practicable Managers. Starbucks achieved number of milestones under Schultz leadership and became the first private company in North America which provide benefits to partially-timers and full-timers.According to the Starbucks CEOs stat ement If they had faith in me and my motives they wouldnt necessitate a union reflects his powerful communication democratic skills as a leader. Exemplary leaders are devoted to building relationships ground on mutual respect and caring (Watson, 1983). The mark of a successful leader is his ability to forecast the business trends and stay ahead of his competitors (Luthans, 1998).CEOs MotivesHoward believes in treating people with respect and dignity. He always cared about his employees and gave them the opportunities to come forward and show their abilities for the company. In 1999, Schultz stepped down from the post of CEO for Smith and continued as chairman and chief global strategist of company. According to Howards, treat people manage family and they will be loyal and give their all and on his philosophy Starbucks created different benefit architectural plans for employees including part timers. It consist of stock share plan, work life balance etc. Schultz played a majo r role in developing an employee ownership program at Starbucks shortly after he bought the company. He introduced noodle Stock plan in which all employees were eligible to get the shares of the company. Make them feel like an owner improved employees performance and to save them. It boosted employee commitment and maintained low employee turnover (Long, 2002).Leadership Approach and style in StarbucksFor evaluating the approach and style in Starbucks I would like to take the help of some theories based on leadership approach and the style of leadership.According to Vechhio (2000) that Leadership might be based on function of personality or it can be seen as a deportmental category. Leadership is the act of influencing the performance of a prearranged even up in its efforts toward goal scenery and goal attainment (Stogdill, 1950).Theories of Leadership Style and ApproachCharismatic leadershipAccording to the researchers Charismatic leaders are those who persuade their pursual b ecause they have Unspoken capabilities in their communication or personality etc. researchers says that leaders communicate their ideas in such a way that they encourage their following to achieve his vision (Jacobsen and House, 1999).According to Conger (1989) charismatic leadership approach is process of creating idea and persistent evaluation of the environment, corresponding vision by move and convincing arguments, structuring faith and commitment, attaining the vision by giving employees empowerment, development simple stories etc. Howard Schultz using this approaches provided them better work environment, involved them in decision reservation and as well as having a vision for rapid expansion which he communicated to his employees.Transformational LeadershipTransformational leaders form a relationship of mutual stimulation and elevation that converts followers into leaders and whitethorn convert leaders into moral agents (Burns, 1978). The facts mentioned in shell study about Howard Schultz shows that with different qualities of his leadership he was also a transformational leader. Schultz in early expansion of his business he transform a new strategy for the business and keep on introducing new things for the benefit of the company and for its employees.The transformational leaders motivate followers to do more than originally expected. Transformational leadership is consists of four basic components, Idealized influence, inspirational motivation, Intellectual stimulation and Individualized consideration (Bass, 1985). Howard Schultz beingness a tycoon for the employees, it is likely to attract and motivate workers. In a company people look for its leaders Vision, passion, Decision-making and team building qualities (Vogan, 2007).Understanding the way of leadership we can refer to these approachesTraits approach Leaders are born and consists of certain inherited characteristics or personalities traits.The functional approach Leadership skills can be learned and developed.Leadership as behavioural category the kind of behaviour of people in leadership and influence on group performance.Style approach concerned with effects of leadership on those being led.Contingency models deals with importance of situations. Interactions between the variables involved in leadership situation and behaviour.If we look at the case study we can determine that in Starbucks Howard Schultz approach is more towards functional and style approach as he offered his employees opportunities to become leader and give them tuition and development environment to polish their skills to fulfil the goals for the company.Need of a UnionTrade unions are group of people agreed together to achieve shared out interests. Union is a blend of the group of employee and the organization. Unions works for their members to defend them from exploitation, collective bargain for wages and work condition, and career development. There is always a indigence of a union in a ny trade to preserve the benefits for both company and the employees (Flanders, 1970).ConclusionAccording to the case study, Schultz being a leader treats his partners well up and provided them with bundles of benefits and helped them in all kinds of problems provided on the other hand Schultz did not realise the need of a trade union in the company which can also be beneficial for the company. He sacked every one who tries to join a union it shows that he is also a democratic leader.ReferencesBass, B. M. (1985). Leadership and Performance Beyond Expectation. New York Free Press.Bass, B.M. (1990). Bass and Stogdills handbook of leadership. New York Free Press.Burns, J.M. (1978). Leadership. New York Harper Row.Chemers, M. M. (2002). Cognitive, social, and emotional intelligence of transformational leadership Efficacy and Effectiveness. In R. E. Riggio, S. E. Murphy, F. J. Pirozzolo (Eds.), Multiple Intelligences and Leadership.Conger, J. (1992). Learning to Lead. San Francisco Jo ssey-Bass.Conger, J. (1989). The Charismatic Leader. San Francisco Jossey-Bass.Long, R. J. (2002). Strategic Compensation in Canada. 2nd ed. Scarborough, Ontario Thomson Learning.Flanders, A. (1970). Management and Unions, Faber Faber.Jacobsen, C. and House, R. J. (1999). The rise and decline of charismatic leadership http//leadership.wharton.upenn.edu/1_change/publications/House/Rise%20and20% set%20of%20Charismatic%20Leadership%20-%20House.doc. Last accessed 12th July 2009.Patty Vogan, (2007). Five Key Traits of Great Leadership.Stogdill, R. M. (The Ohio State University Columbus, 1950). Leadership, membership and organization. Psychological Bulletin 47, p3.Vecchio, R. P. Organizational Behavior Core Concepts, Fourth edition, Dryden Press. enquiry 4 Motivated and committed human resources were the key to success. What strategies has Starbucks used in order to gain the motivation and commitment of its employees? With reference to appropriate theories and models, provide a reasoned discussion of how the company can ensure the levels of motivation and commitment that it unavoidably to succeed in the future?Committed Motivated employeeA bunch of present-day authors have defined the concept of motivation. They defined motivation as it is a mental process that gives behaviour purpose and direction (Kreitner, 1995), a disposition to act in a purposive way to attain specific, unmet desires (Buford et al, 1995), an internal drive to satisfy an unsatisfied need (Higgins, 1994) and the will to attain (Bedeian, 1993). Motivation is also stated as the inner strength that makes individuals to attain individual and organizational goals.Earlier employees were used as an extra in fix into the manufacture of commodities and facilities. However Hawthorne Studies may have changed the way of thinking about employees which was carried out by Elton Mayo from 1924 to 1932. This study shows that employees are not motivated by money only but also their behaviour is linked to thei r attitudes (Dickson, 1973). In this current age every company need motivated and committed employees to achieve there strategic goals so as the Starbucks.Motivation program in StarbucksCase study shows that in Starbuck motivated and committed employee have a great importance. Therefore Starbucks always put an extra input to assure recruiting motivated employees and after attaining them. Starbucks offers an interactive structure that encourages employees to commit themselves into their job and achieve a new level of performance. Howard Schultz knew the importance of the benefits to retain the employee that is why he introduced such benefits perks which was highly beneficial of the staff. He gave those benefits for both part and full time employees. According to Pinder (1998), Work motivation is a set of energetic forces that originates both within as well as beyond an individuals being, to initiate work-related behaviour, and to determine its form, direction, intensity, and duration .Starbucks included paid vacation, sick leave, health benefits and stock options. It also offered flexibility in working hours for the workers and one-size fits all benefit for the employees, this benefit was also adopted by different service provider companies. Company also introduced Bean stock program for the employees. Starbucks applies different strategies to hire and attain their employees.Starbucks strategies to gain motivation commitment from its employeesAfter reviewing the case study, I identified some elements by using Starbucks achieve motivation and commitment from the employee.Selecting the right candidate for the job according to the criteria they have set.Investing on employee training and development and teaching them three main star skills enhance self esteem, listen and knowledge and ask for help.Empowering the employees by involving them in decision making.Giving employees flexible work hours to achieve work-life balance.Feed impale system for the employeesEqua lity in the status caption to show every one is equal.Giving them Owner ship by selling company shares to employee and labelling them as partners.As a result Starbucks kept growing in the market and expanded worldwide. Starbucks has low turnover, increase in sale and new openings of stores and good client care.Theoretical FrameworkTo understand what motivated employees and how can they motivated was the centre of various researchers. There are five major theories which can make us understand about motivation which are Maslows hierarchy of need theory, Herzbergs two-factor theory, Vrooms expectancy theory, Adams equity theory, and Skinners reinforcement theory. I will discuss Maslows and Hezbergs Theory in mount with Starbucks to understand the level of motivation of employees in Starbucks.Maslows Hierarchy of Need TheoryIf we understand Maslows theory then we come to know that he has discussed five levels of needs of an employee, physiological need, safety, social, ego and self act ualisation (Maslow, 1943). According to the Maslow to motivate the employee, fulfil the lower need first and then proceed for the upper need in the hierarchy. Maslow also explained that man is a wanting animal, only an unsatisfied need can motivate its behaviour and the dominant need is the prime motivator of behaviour (Maslow, 1954).Hezbergs two factor theoryAccording to the herzbergs there are two major factors in motivation of the employee motivators and hygiene. They can also be known as intrinsic factor and extrinsic factor. In intrinsic such as independence, achievement in job and recognition of the work create motivation in employee, in extrinsic or hygiene factor consist on higher pay rate, promotion and penalties like disciplinary action or review article that can create job dissatisfaction (Hezberg, 1957).In the light of these theories we can determine that Starbucks motivated its employees by empowerment, keeping their social need intact, equality in the company, invest iture heavily on training and development, rewarding highest pay in industry, giving them number of benefits which motivated employees intrinsically as well as extrinsically. On the other side researcher criticized that employees were not paid for work related injuries, increment was very little. Thus these kinds of factors may decrease the motivation of employees and their performance may slew which may affect organisation negatively.According to the case study Hr policies are the best in the market and if we look at the employee turnover in Starbucks is far less than the other market turnover. In a survey Employee working in Starbucks more than 70% of the employees was satisfied by the policies in Starbucks. Howard Schultz says that You pitch expect your employees to exceed the expectations of your customers if you dont exceed the employees expectations of management (www.starbucks.com)ConclusionFact mentioned in the case study shows that the policy of the Starbucks is well form ed and beneficial for the company as well as for the employees even in the long run. Assuring the motivated employee is also well organised by the HR department in the company.

Multicultural Issues For Malaysians

Multicultural Issues For MalaysiansMalaysia is a country which consists of multiracial culture, ethnics, and races. Malaysia is make up of three main races Malay, Chinese and Indian. Ethnic races consist of Iban, Dayak, Kadazan and some(prenominal) other minorities. Even the Chinese in Malaysia comes from different ethnic groups and speak different dialects. Similarly, the Indians in Malaysia come from different parts of India and they speak different languages and level(p) have different culture. The fact that Malaysia consist of so many races and ethnic group makes it a gastronomical paradise. Different races and ethnic groups have their own behavior of serving nutrient and their own eating culture. Tourists who come to Malaysia will experience a multiracial and multicultural country first hand. Furthermore, if you were to take a touch into Malaysian history, Malaysia has been colonized by many western countries, such as the Portuguese, Dutch, Siam, Japanese and also British. They leave behind not only war traits tho also various culture and buildings.However, when it comes to formal dinners, usually traditional Malay food or western food ar served. In some make where the government tends to promote unity in the country, fusion of food from the three races might be served at the same time.If we were to attend Chinese wedding dinner, we complete that most of the time, the dishes that are served are almost the same. That is called the Chinese range menu. Each itinerary in the Chinese confine menu has its own distinct kernel behind it. Each dish has a history behind it.The first course of the Chinese forget me drug menu is often an even-numbe departure selection of cold dishes eightsome or ten are traditionally served. After the cold course comes a showy soup such as sharks fin soup or birds nest soup. The guests help themselves to the dishes at a bedcover, but the soup is served by the host, and more than drinking and toasting accompanies it. Fo llowing the soup comes a decorative summation dish, more courses follow lobster, pork, scallops and chicken. Between the courses, a variety of sweets are brought out. Peking duck with scallion brushes, hoisin sauce, and thin pancakes are often served in the middle of the festivities. Traditionally, the last course is a whole look for, which is placed on the get across with its head pointes towards the guest of honor. Throughout the meal, the guests pay elaborate compliments to the food. Enjoyment of the food offe loss is much more important than sparkling dinner table conversation. At a banquet, the food itself is the medium communicating the hosts good inclinationes and the hoy of the celebration.Noodles are often served in a Chinese set menu during wedding dinners or birthday celebration dinners. Noodles occupy an important position in Chinese cuisine. Actually, the Chinese were the inventors of noodles, and they were brought to the European noodle country, Italy, by Marco P olo in the 13th century. The Chinese do have a seemingly very logical reason why the longer noodles are better. To the superstitious Chinese race, long noodles mean long life or longevity. Making noodles the traditional Chinese way is an acrobatic art. The dough is pulled and whirled through the mien in order to stretch it through centrifugal force but today other techniques or machines are being used.In Chinese cuisine, noodles suffer be served in three ship canal in a clear coup with meat and some vegetables, or mixed with meat and with a inspissate sauce poured over or without sauce whereas for noodles with sauce egg noodles (mien) are commonly used, its bijon noodles if served without sauce. Egg noodle dished with sauce appear on Chinese menus with English translation often specified as fried. This is grossly misleading as they are mostly just barely sauted. There is nothing scrap in such a fried dish, and the rather tasteless cornstarch sauce gives the dish a porridge cere al.Another important part in the Chinese set menu is soup. Often in Chinese wedding dinners, sharks fin soup is being served as the second menu after the cold dish. dope ups in Chinese set menu differ from western soups as Chinese soup uses cornstarch as a thickening agent unlike western soups where they use cream. The two famous Chinese soups, shark fin soup and the birds nest soup appear to be thickened but the glutinous texture does, in neither case, result from the addition of cornstarch but from the two main ingredients, shark fin and birds nests which are simmered for many hours.Soups in Chinese set menu are dated back as long as the history of noodles does. Chinese in China use drink soup to agile themselves up during winter. Nowadays if we were to look in to common house cooking dishes, there must be at least a dish which is made of soups. Soups are considered to be one of the seasonings in Chinese cooking. Even noodles, are served in soups.Fish is considered as a must in Chinese set menu or Chinese wedding banquet. Fish has symbolic significance in Chinese culture. In Chinese, the sound of fish is yu which sounds like the word for riches or abundance. Hence, Chinese people believe that fish is a symbol of abundance and prosperity. Serving fish in a Chinese wedding banquet is to wish the people have an abundant and prosperous life in future. Fish can either be steamed or deep fried. However, fish in Chinese wedding banquet is normally steamed and served with a circumscribedly prepared sauce which consists of soy sauce and oil. As said earlier, harmonize to Chinese believe, fish is normally served in Chinese banquet with the fish head heading towards the host.Sea cucumber is another important ingredient in Chinese cooking. Sea cucumber is mostly found in Chinese New Year dishes as it is always cook with many other ingredients with special meanings behind it. Serving sea cucumber with other vegetable is a symbol of selflessness. This is because in Ch inese, sea cucumber sounds like good heart. This course is to wish the newlyweds to think in a similar way and encourage them to avoid conflict by cultivating a good heart. Sea cucumber is also considered as one of the exotic seafood. As a highly graded sea cucumber may exceed the price of shark fins. In some dear(predicate) Chinese restaurants, a sea cucumber dish maybe as expensive as RM500.Finally, after all the mouth-watering dishes, comes the dessert. In Chinese set menu banquet, various kinds of fine desserts are served to customers. Here, we should discuss slightly sweet red attic soup and sweet buns. In olden days, red bean soup is considered as food for poor people. Red beans are relatively cheap and its filling. However, nowadays seldom people like to cook and eat red bean soup. Thats why, red bean soup is considered as a high-class dessert in Chinese set menu. In Chinese banquet menu, red bean soup and sweet buns are served to wish the newlyweds a sweet life. The sweet red bean soup contains lotus seeds and bark-like vegetables which signify togetherness. determination (Q1)While most Chinese wedding menus are prearranged for you, you can of course change the menu to suit your liking. If you have a good handful of detail crowd that wish for something different than generic offerings, do request for some alterations to suit your guests requirements.Some might think that consumption of food is a lively part of the chemical process of life but to most Chinese, the consumption of food is far more than just vital. The only other activity we aim in that is of comparable splendor to our lives and to the life of our species is sex. As Kao Tzu, a Warring States-period philosopher and keen observer of human nature, said, Appetite for food and sex is nature. In fact, the importance of food in understanding human culture lies precisely in its infinite variability -variability that is not essential for species survival. For survival needs, all men all ove r could eat the same food, to be measured only in calories, fats, carbohydrates, proteins, and vitamins. But no, people of different backgrounds eat very differently. The basic stuffs from which food is prepared the ways in which it is preserved, cut up, cooked (if at all) the amount and variety at each meal the tastes that are liked and disliked the customs of serving food the utensils the beliefs about the foods properties -these all vary. The number of such food variables is great.INTRODUCTION (Q2)A table setting in every country is important as it shows the way of how the food is served and consumed as well as their culture. For instance, for Chinese table settings, they put chopsticks and spoons instead of folks and knives like western table settings. The main reason is that the Chinese cuisine is more to be served and consumed with chopsticks whereas in Western cuisine, there are more foods like steaks, salads, breads or even pastas which are usually consumed with folks and kn ives instead of chopsticks. In other words, it shows the culture of the country itself as well as also shows partially of the way it is to be consumed.QUESTION 2FxDCOLLEGE=)SEM.4PRACTICAL KITCHEN AND SERVICEscan0001.jpgThe picture higher up is an example of Chinese table setting. It consists ofWater or tea cupsNapkinsChopsticksChopstick standsSoup spoonsSoup bowlsIndividual platesThe picture below is the close up indication of the to a higher place picture.FxDCOLLEGE=)SEM.4PRACTICAL KITCHEN AND SERVICEscan0002.jpgFxDCOLLEGE=)SEM.4PRACTICAL KITCHEN AND SERVICEscan0003.jpgThe picture above shows the Chinese table setting, too but this is the for the VIPs. And it consists ofTea cupNapkinWine glasssauce plateIndividual plateTable folkTable knifeTable spoonSoup spoonChopstickChopstick standFxDCOLLEGE=)SEM.4PRACTICAL KITCHEN AND SERVICEscan0005.jpgThe picture above shows how and what is to be served or to be changed when it comes to serving Chinese cuisine by course by course and the t able containsIndividual platesSoup bowlsSoup spoonsTable spoonsTable folksTable knivesWater or tea glasses or cupsRound and rectangular traysLastly, the picture below shows the overall surroundings of a Chinese table setting.FxDCOLLEGE=)SEM.4PRACTICAL KITCHEN AND SERVICEscan0004.jpgCONCLUSIONThrough completing this assignment I got to have more time to look into the Chinese cuisine as well as the meaning of each and every Chinese cuisine especially when it comes to wedding dinner and also, I never thought that the table setting would be this important however after finishing this assignment I realized that the table setting actually shows and represents the culture.

Factors That Affect Clothing Choice

Factors That Affect Clothing superiorIntroductionFashion today is a continuously changing trend, favored for light-minded rather than practical, logical, or in identifyectual reasons. Nevertheless, it is necessary to severalize that at this very moment room has a deeper influence on the life of multitude and feature more than frivolous reasons for its existence. This essay investigated and looks at how individuality influences our cream of clothing and how fashion has changed males and females perception of what we should look exchangeable and the media. To address this topic the essay impart first look at identity and its contact lens to our choice of clothing. Furthermore, the essay will then look at personify image and its link to fashion and then discuss how it has changed how we distinguish we should look like and thirdly the link between media influence and its impact on fashion. Finally the essay will furnish both a negative and positive judgement of fashion on today teen.The type of app atomic number 18l we choose to wear depends on who is wearing it, as a military issue it becomes a reflection of his / her perception of themselves. Social identity and self-image plays an important role in society determining certain standards of beauty. A fortified interest in fashion is because it is a way for teenage girls to shape their identities. Clothing today ha becomes an integral part of self-realization of every soul. The choice of clothing is as important as identification thorough the colour of hair, height, skin and gender. Barnard, Malcolm (1996) argues that there is a strong link between women and fashion and describes it as curious cultural profile and that clothing today is a media of information bout the person wearing it (p. 21 and 175). The clothes we choose to wear tell a lot about ourselves which in fact also shapes our identity. Clothes reflect personal and social identity of people, their values and beliefs. numerous anoth er(prenominal) new-fashioned people expresse their identity by clothes and social images. Hip- Hop and rap were social movements which influenced fashion trends and priorities of youth. today young teens do the same their identity is classified through groups for example a person dresses in vintage style of clothing has cleard their own style such as dressing in vintage clothes which becomes their own identity via the influence of the social movements.The media does influence and promote women and men to believe that the culture standards for automobile trunk image are example. Therefore the phrase, thin is in and the prefect bodies are twain eye-catching headlines that are in so many an(prenominal) womens magazines. As a result this exposure, the thin ideal has lead many young girls in triggering eating disorders, depression and low self-esteem..The media has a significantly growing role in how women and girls render their bodies and personalities today. By using procovoca tive and inappropriate images of extremely scrubby models in magazines, television or music video, the media gives a distorted picture of the ideal womans appearance. Media has greatly influenced people into the trap of what is in style and what is not. Teenage girls are affected by compulsion to receive a degree of thinness that they ensure in models (Cussins, Marie Anne, 2001). Over the years the media advertising models get under ones skin been getting vaporous and thinner, making women more dissatisfied because they wishing to look like that girl in the advertisement. The media have developed the ideal automobile trunk shape in the take to that it will create more sales of the product that they are trying to sell. But the advertisement and media industries are not caring about how a person feels in trying to achieve the ideal body. By promoting the ideal body the media contribute to eating disorders such as bulimia, anorexia which has influence todays youth. The media is the most contributing gene to this problem. They have developed the so called ideal image of what a person should look like but its all false advertisement. You never promise a fat person on TV advertising a beauty product or a new clothing line. When you flip the pages of magazines all you see is the ideal image of a thin women advertising the newVictoria Secrets new collection. why dont the media use people of all sizes in their advertisement to accomplish up the needs of all people?Fashion magazines , many young girls see tin models like Kate Moss who is one of the many top models that represents the perfect body image that many young girls are striving towards. Unfortunately may teenage girls dont understand that looking exactly like their favorite model is unrealistic. many an(prenominal) of these images in magazines of models are retouched before they are printed out, the fashion clothes are often duct taped to enhance fit, many blemishes are covered or altered, there is at least two inches removed form the thighs, and the average fashion model weighs 23-25% less than the average woman. All this in order to create that ideal or perfect body image that everyone is striving for and sadly dying for. This compulsion to be thin has led many young girls to have a negative body image that dangerously leads to eating disorder in order for them to achieve their desire for thinness. The media has a social responsibility for how women and girls see themselves, as well as the opposite sex and how an ideal woman today should look like. The false and unrealistic images in most of the different media projects do have negative and harmful impacts, both mental and physical, especially on women and as well as on young adolescents.Factors that Affect Clothing ChoiceFactors that Affect Clothing ChoiceFashion today is a continuously changing trend, favored for frivolous rather than practical, logical, or intellectual reasons. Nevertheless, it is necessary to say that at this very moment fashion has a deeper influence on the life of people and possess more than frivolous reasons for its existence. This essay investigated and looks at how identity influences our choice of clothing and how fashion has changed males and females perception of what we should look like and the media. To address this topic the essay will first look at identity and its link to our choice of clothing. Furthermore, the essay will then look at body image and its link to fashion and then discuss how it has changed how we perceive we should look like and thirdly the link between media influence and its impact on fashion. Finally the essay will provide both a negative and positive view of fashion on today teen.The clothes we wear say a lot about who we are as a person and as a result it becomes a reflection of his or her perception of them. In todays society identity and how we perceive ourselves has a major influence on what we perceive to be beauty. Fashion has a major influen ce on teenage girls today and due to this interest teenage girls find a way to shape their identity. nowadays clothing has become an important part of self- realization of every person. Guy, Alison Banim, Maura ( 2000) argue that women and teens today have a certain connection to their clothes and conducted research where they reason them into three views of how women perceive themselves The woman I want to be, The woman I fear I could be and The women I am most of the time . Many women and young teens express their identity through clothes they wear and social images. Social movements such as Hip-Hop and rap have influenced fashion trends and the priorities of people. Today young teens and womans identity based on what type of social movement group they identify with whether it be rock culture or Hip-Hop. We dress concord to what group we classify ourselves in and that plays a capacious part in the making of our identity and makes up our style in fashion. Wilson, E( 1987) sta tes that women identify with what they wear as it creates a new look and new self and this allowed women to be more creative ( pg 317). Furthermore many women today have a certain train of relationship with their clothing which allows them to be more creative and adventurous. Fashion has evolved so much that its constantly pushing the boundaries and its putting yourself out there. This same theory is utilise to woman and teens today that are constantly putting themselves out there and shaping identity according to what groups they identify with.Body image plays a huge part todays society. The medias direct influence on men and women that culture standards of body image are ideal. The use of phrases such as thin is in and prefect body are one of the many eye-catching headlines that are commonly seen in womans magazines. As a result this exposure the thin ideal has lead vast majority of young girls in triggering eating disorders, depression and lack of low self-esteem. Hence media h as a significantly growing influence on how woman and girls perceive their bodies and personalities today. The use of provocative and inappropriate images of extremely underweight models in magazines, television and music videos the media give a distorted picture of an ideal womans appearance. Willett, Rebekah (2008) conducted a plain on 12-13 year old girls as they explore decision they made about body image. She argues that girls today are unsatisfied with what they look like with what they want to look like that they compare themselves with the ideal image (pg. 427). By promoting this ideal body the media has a large contribution to eating disorders among youth. As a result many teenagers lack self-esteem and confidence.Furthermore, media has completely re-defined what we are meant to look like today, when curves were seen as the new ideal figure. Hence today when the new figure is ideal thin, you wont ever see a fat, big person advertising a beauty product or a clothing range. Looking at magazines today all you see is an ideal image of a thin woman or model advertising a new collection of clothing. Why cant the media use all sizes of people in advertisement? This is because the media and the fashion industry promote the so call ideal image as world the new self what teens today perceive to be like. Fashion magazines today see thin models like the famous Kate Moss one of the worlds top super model that represents the ideal perfect body image which many teenagers are aspiring to be like. Consequently many of these teenagers fall into this trap and dont understand that looking like their favourite model is unrealistic. This is not only unrealistic but also a issue in itself where many of these teens starve themselves which leads to eating disorders such as anorexia, bulimia which also leads to depression. This affects not only their mental state but also physically. Many teens dont understand that the images they see in magazines of celebrities, models are retouched before they are printed out, the clothes they wear are duct taped to enhance fit, while many blemishes are covered or altered, thats not all they remove two inches from their thighs and the average model weighs 23- 25 per cent less than any average woman. Therefore all this is done to create an ideal or perfect body image that every young teen aspires to look like. This impulse to be thin leads many girls to have a negative body image which leads to many health problems such as eating disorders in order to achieve their desire for thinness. As a result the media carries a responsibility for how women and girls perceive themselves as well as the person of an opposite sex and how an ideal woman should look like. But what many young teen and woman fail to see it that beneath all that thinness lies self doubt and low self esteem. Many teens fail to see that they way they are whether it be fat or curvaceous they are beautiful. But the influence of media has redefined beautiful as the skinny and ugly a being curvaceous. Therefore this negative use of media influence has caused many young teens to look up to the ideal image.

Measure for Measure by William Shakespeare Essay -- Papers

Measure for Measure by William Shakespeare The opening scenes of the play are called the EXPOSITION, where the dramatist poses the most significant natures and themes, so that they can be develop and set up the plot. Describe the means by which Shakespeare had done this in the first act, and judge how successful (or not) he has been. The opening scenes of Measure for Measure, introduce the most significant characters in the play and also tend to establish the relationships between each of them. The plot and the key themes are introduced giving the reader an inclination of what is going to unfold in the following acts. Shakespeare has used the opening scene of the play to introduce one of the key characters. In this first scene, set in Vienna, the Duke announces to his advisor, Escalus, that he is to leave the country for reasons, which are un-disclosed to anyone. He decides to leave Angelo, a trusted friend, standing in his place. This would in effe ct give Angelo absolute originator over the nation, giving him the decision to dictate who would live or die. In our remove be thou at full ourself Mortality and mercy in Vienna ============================== Duke Vincento Act I Sc I Angelo is highly respected and held in high regard by both the Duke and Escalus, this is evident by the counselling the two both talk of him, to each other and to Angelo, himself If any in Vienna be of worth To undergo such ample grace and honour, It is shaper Angelo Escalus Act I Sc I Angelo appears to be a genuine person, there appear to be no hidden sides to him, What You See Is What You Get. Angelo appear... ... Overall, I do odor that Shakespeare has been successful in creating good first impressions and introductions of the more significant characters, Angelo, Lucio and Isabella. All though Isabella is not in this opening act much, her character ids set up for those later acts, where she will play a big ger, more significant part. Shakespeares introduction of the themes is also done well. The first appears to be the introduction of power, where the Duke leaves and Angelo is named as the stand in. The theme of corruption is also brought across well, using the comic characters, the prostitute, Mistress Overdone and the pimp, Pompey. As an opening act to a play, I feel that all the characters and the main themes are introduced well, which helps the reader to understand the play because they are introduced from the beginning.

Aspects of an Argumentative Essay -- Writing School Papers English Com

Aspects of an litigious Essay The argumentative essay is an essay in which you argue a point -- an essay in which you prove a thesis.The argumentative essay starts with an entering. The introduction is the gateway into your paper, and it serves two roles. The introduction should grab your readers circumspection and permit him or her know what your paper will be about. Your thesis must also let your reader know what your essay will be about. By the time he or she finishes your conclusion, the reader should know what you intend to write about, what you think of that subject, and what precise statement you intend to prove. The luggage compartment is where you stop lecture about what youre going to do in your essay and you start actually doing it. In other words, the soundbox is where you actually prove the assertion you made at the end of your introduction. Because the carcass is meant to do the heavy work of your essay, proving the point which you want to make, the language in your personify will approximately likely be slight engaging and more basic than the language in your introduction. Because the job of the body is to prove the thesis, it is both the easiest and the most dangerous part of your essay to write. Its easy because the body is the part of the essay where the words probably come to you easiest, but proving the thesis often turns out to be easier said than done. Despite the fact that the total body of evidence may be somewhat inconclusive, it is your job to present the evidence in su... Aspects of an Argumentative Essay -- Writing School Papers English ComAspects of an Argumentative Essay The argumentative essay is an essay in which you argue a point -- an essay in which you prove a thesis.The argumentative essay starts with an introduction. The introduction is the gateway into your paper, and it serves two roles. The introduction should grab your readers attention and let him or her know what your paper will be about. Yo ur thesis must also let your reader know what your essay will be about. By the time he or she finishes your conclusion, the reader should know what you intend to write about, what you think of that subject, and what specific statement you intend to prove. The body is where you stop talking about what youre going to do in your essay and you start actually doing it. In other words, the body is where you actually prove the assertion you made at the end of your introduction. Because the body is meant to do the heavy work of your essay, proving the point which you want to make, the language in your body will most likely be less engaging and more basic than the language in your introduction. Because the job of the body is to prove the thesis, it is both the easiest and the most dangerous part of your essay to write. Its easy because the body is the part of the essay where the words probably come to you easiest, but proving the thesis often turns out to be easier said than done. Despite th e fact that the total body of evidence may be somewhat inconclusive, it is your job to present the evidence in su...